Social Rehab

Social Rehab is launched to help fight against the poor cellphone etiquette. Are there times where you think your friends are ignoring you because they are too busy on their smartphone? Social Rehab is a programme by an Ad Agency BBH to help people recover from their cellphone addictions.

According to a recent survey, 24% of people have missed out on experiencing important moments because they were too busy documenting it with their smartphones for online sharing. Social Rehab aims to help people log off their social networks when they are with friends and concentrating on interacting with their friends in real life. The Social Rehab toolkit takes elements of the digital world and creates tangible items such as Instaglasses instead of Instagram, ‘Twitter’ note cards instead of digital Tweets, ‘Like’ stickers instead of the ‘Like’ button and ‘Draw Something’ doodle pads instead of a smartphone application. All of these items aim to promote real life interactions over impersonal digital ones. 

I was invited by them to do a video with my friends on social rehab experience. It is the first time since I started a blog that I agreed to be in a video! I suffer from Lisp ( a speaking disorder ) so I always shun from being in videos, but this seemed like a nice experience so I went for it! :) I was also lucky I have friends who agreed to be in the video with me!

Here are some photos of the video taking process with my friends! :)

Dress - Hong Kong, Skirt - Custom-made, Shoes - Hong Kong, Headband - Shenzhen, Accessories - Hong Kong, Marc by Marc Jacobs