I know we should not play favorites but
Reckless Ericka is definitely one of my favorite Singaporean label. I have worn their clothes in many occasions like
here and
here and always received many many praises when I wear them. To date, I own about 6 of Reckless Ericka pieces.
I had a short chat with Afton, one of the creative forces behind Reckless Ericka, about which designers she look up to and which superhero she will like to be!
1. Reckless Ericka was started by a trio, what inspired you guys to start a label?Starting a label was part of our dreams and it felt right at that moment in early 2009. We were then presented a wonderful chance to showcase alongside 3 international designers (Christian Lacroix, Vivienne Westwood & Gareth Pugh) during the Audi Fashion Festival Singapore in May 2009, as part of the Blueprint featuring Blackmarket fashion show. It was a great platform and gave us a great jump start.
As for our label’s name, we are inspired by a fictional character, Ericka, from a book by Paul Arden called “Whatever you think, think the opposite”. In the short story, Ericka is very free-spirited, not afraid to be wrong, and we would like to capture that in our designs. Undaunted by boundaries and unfazed by risks ahead, Ericka does what feels recklessly right.
2. With 2 stores at Orchard Central and Vivo City, what is your most memorable experience since the start of your label?Every step of the way has been interesting and unforgettable, but the most memorable experience has to be opening our 2nd outlet at Vivocity within a year of opening our 1st outlet in Orchard Central.
3. Which are the designers, local and international that you look up to?Nic Wong from Nicholas & Saturday. He’s one of our mentors and we are grateful for him guiding us along the way.
I love Vivienne Westwood’s vivaciousness and radical styles that seek to challenge any forms and notions. Her fantastically opulent designs and imaginative mashing together of performance art and high fashion astounds and inspires me.
4. I have seen many celebrities in Reckless Ericka, what are the celebrities you wish will be wearing Reckless Ericka?Jefferson Hack & Anna Dello Russo
5. What are the future plans of your label?For 2012, we have plans to venture overseas by joining tradeshows.
6. If you can be a superhero, what will it be?Having an ability to teleport would be great!