Veira: Tromp Around Town Fall 2011 Collection

Veira is a Singapore bag label started by Wey Ling who is an engineer turned designer. I came across this label when I was at Parco Milennia Walk and the funky designs of the bags really caught my eye.

This latest collection by Wey Ling features bags with classic sillouettes like kiss locks with illustrations printed on them. Classic. Cute. Functional. Quirky. Everything I want for in a bag.

My favorite bag is the Citrus Shopaholic Bag ( second photo ). The yellow patent leather trimmings, adorable illustration of the bag's pockets and a pair of sunglasses! Definitely the epitome of chic to me.

I caught up with Wey Ling and asked her a few questions on why did she go into bag designing and what are the struggles she faced as a designer!

1. How did you get started with designing bags? Was it a lifelong passion?

I have always had strong interest in both business and the fashion industry since University days. Mainly attributed to endless hours of shopping and trend spotting in the virtual space, I fell in love with so many bags and accessories that I started developing my own idea of how I wanted things to be. Eventually, I got on to sketching my ideas on paper and this coupled with my keen interest in business, I decided to create my own line of bags. Although secretly, I believe it has a lot to do with my obsession of paper bags since young!

2. What is your most memorable experience so far?

Running my own label is already a dream come true and one of the most memorable experience in my life. It has been a crazy ride but now I live, love and dream Veira.

3. What were the struggles you faced when you became a designer?

The constant struggle to strike a balance between creativity and commercial viability. It never stops. Also, tremendous amount of effort and time required in making sure every step from concept-to-reality is achieved correctly while learning about the ever changing landscapes of retail business.

4. What is your very first designer bag?

A vintage Aigner sling bag.

5.What's on your holiday wish list?

Veira Christmas gift sets will bring a smile to the face of that special someone it is given to. And personally, I wish for a new wardrobe filled with colorful dresses :)