Burberry in Beijing 13 April 2011 LIVESTREAM

Burberry will be hosting its most digitally charged event using music and technology on 13 April 2011 in Beijing, China. The event will mark the celebration of the brand in China and the recent opening of Burberry's most technologically advanced flagship store in Sparkle Roll Plaza, Beijing, with a special performance by British brand Keane.

"I love the creativity, vibrancy and history of China with its exciting and dynamic energy and it is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing connecting all of our global communities to celebrate everything Burberry represents today from music, to heritage and innovation."
- Christopher Bailey, Burberry Chief Creative Officer

The event will be hosted on Beijing Television Centre on a 2000sqm sound stage. Burberry will be using groundbreaking virtual image technology to combine live models with animated footage.

The show will start at 1.30PM ( UK time ) and 8.30PM ( Singapore time ).